Written by GORO · Translated by Yukiko Ichikawa
YOYO! It's GORO the NFT artist! I often speak about myself in the third person when blogging or avoiding aggressive salespeople.
It has been a year or so since GORO made his first NFT. Since then he has been receiving more and more letters from devout Gororians asking him how they can sell NFTs like GORO does.
In response, GORO has compiled a list of tips and tricks that he been sharing individually and in presentations. This compilation is GORO's NFT Book of Secrets for Artists. No one has been able to fully utilize GORO's advice until now, yo! :D)
#1: Sell the Future Potential
There is a misunderstanding that exists in a large percentage of people who come to us for advice on how to sell NFTs. They ask, "If I sell my art, I get paid in exchange for art, right?" In other words, there are quite a few people who think that their art has value and that they get paid based on the quality, artistry, perfection and meaning of their art along with the reputation of the artist. That is how traditional art markets work.
So, do people who buy NFT pay for the art itself? Is it because they feel it is valuable? Of course there are a few people who buy NFT paintings because they like them, but in reality, the majority of NFT buyers are not well studied art dealers or collectors. They are ordinary people, and some of them think that they will make a lot of money ♡ if they buy them while they are cheap.
According to my research, most people are not willing to pay high prices for the quality of art.
In other words, many people are paying for the future potential of art, not for the art itself.
However, many NFT artists mistakenly believe that they are being paid for the art itself. This has led to the tragedy of serial failure of many NFT projects that do not sell, and even if they do sell, they are not successful afterwards. Just imagine.
No matter how great the art is, it only says "test" in the description, and if you check the author's Twitter account, you will see that he only has few dozen followers, and that he has never updated his tweets since he tweeted "LUNA longed!" Would you want to buy such an NFT⁉
On the other hand, even if you are not a big fan of art, you will be more likely to buy art from someone who says, "I stake my life on this NFT, yo! If you buy my art, I'll try my best and give it my all, yo!"
Of course, there may be a pattern in which art miraculously receives public acclaim and goes viral without any sales activities at all, but that is a rare case.
If your NFT is having trouble selling and sales are a pressing issue, concentrate on building confidence in your growth potential, and what it will mean for people who invest in your now, at the beginning of your story. This is the NFT Book of Secrets #1, yo!
#2: Do not join giveaways
When I look at the Twitter accounts of people who ask me about NFTs not selling, I see that they are often involved in many giveaways. This is a non-starter!!
People who buy NFTs are looking at whether this creator will work hard to increase the value of their work. How would they feel if they saw that a creator wagging his tail and going to get someone else's NFT? I would be really pissed if they did that to me! Those who are so lax as to join in with a creator's account will go to NFT hell🔥, yo!
#3: Should make "in the same boat"
Four months after starting my NFT journey, I experienced my first GORO boom. At the time, My NFT was offered at a mint price of 0.05eth, so there was a rush of buyers and a gas war. I got on a roll and raised the mint price every day, eventually selling out in an instant even at the mint price of 1eth.
The secondary distribution price was 2eth, which was a crazy situation.
After that, I had only about 800 followers, so there were no players to buy and support it, and the price collapsed. I made some money there, but those who bought secondary distribution in 2eth at the time were kept in mothballs.
From this experience, I learned that a system in which "only I can make money overwhelmingly" would not last long. I began to think that if there was a system that made it easy for those who participated to earn money evenly, people would continue to gather and the community would grow.
For example, we often see that they are too eager to sell NFTs quickly to make money, so they mint a large number of them, put price tags on all and put them on the market. Unfortunately, they remain unsold. This is a situation where the artist gets money if it sells, but the buyer sees no way out. In other words, it is a situation where only the artist benefits.
If your collection is in this state, you should giveaway everything to trusted fans and mint a few new pieces after a while. This is because those who receive a giveaway of a large amount of NFTs join "in the same boat" with the artist, and cheer loudly for their success. Rather than trying to promote it alone, build a community with aligned interests. That is the best way to promote an NFT project. (BTW, GORO is very thankful to the “GORO's stoners" and other Gororians.)
You should make as many friends as you can, and aim to all live together in a house with a pool, yo!
#4: Never stop “POW"
No matter how much you bluster, it is often not possible to get immediate results because it is quite a grueling task for a single individual artist to increase the value of their NFT. The trick is endurance. It doesn't matter how many times you fall off the horse, as long as you keep climbing back on the saddle. No matter how hard it is, you must never just stop tweeting, creating and weaving your story.
If you ignore your project for a few days, you may only lose some points with your fans. If it's for a long period of time, you lose the chance to become a millionaire, both for yourself and the existing holders riding in your (collective) canoe.
It’s a minimum requirement for an NFT artist, not a nice-to-have. It doesn't matter if you say “GM”, “POW” or “POCO”, just keep tweeting every day, yo!
#5: Get more followers
The number of Twitter followers roughly equals the maximum number of people who might buy your art. The more, the better. When I first started Twitter, I had no followers, so I would repeat the process of following, liking, and commenting on all conversations that might lead to sales every day. That was a big part of my job.
I had to spend most of the day on Twitter, which left me no time to paint, or to become emotionally unstable due to the fear of Twitter notifications, but I just had to deal with it.
Until you have more followers, you should think of it as a responsibility all serious NFT artists must endure. Work on your social media presence earnestly, yo!
Note: Don't buy random followers. Having a large number of followers is meaningless if the NFT does not sell. In the case of NFT artists, there seems to be no advantage to buying followers.
#6: Have a party!
There will always come a time when you get stuck in a rut, where you can't sell NFTs or gain followers, even if you work hard every day. That is normal. In that situation, it's better to create a big fireworks show to cheer up.
For me, new collections (such as mini-goro) were created and distributed to existing NFT (cryptogoro) holders. This was a cost-effective way to give back to my existing holders because the volume of secondary transactions and followers exploded. But it can't be used too often, so you've got to know when to use it, yo!
#7：You should HIPHOP!
So far, I have explained GORO's NFT art secrets #1 to #6, but to be honest, don't you think it must be tiring to do so many things on a daily basis? People can't keep working hard all the time. It' s important to periodically take a break so your mind can refresh.
If you are tired of NFT, I suggest you do HIPHOP in moderation, yo!
If you find a listed company you don't like on Twitter based on its fundamentals or legitimacy, be brave and call it out, yo!
When you get tired of the serious tweets, just tweet "POW”!, yo!
The world often sucks, but remember you can always get revenge, catharsis or reconciliation with your NFTs.
These are the teachings of GORO's NFT Book of Secrets for NFT artists. I offer these words only to you who strive to master it all.
POW!!🤜💥
GORO
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